01 -
Set your oven to 375°F and lightly coat a 9x13 pan with nonstick spray or butter.
02 -
Arrange the King's Hawaiian rolls in the greased pan. Cut out a small piece from the top of each roll and gently remove some bread, making sure the base stays intact.
03 -
Grab a small bowl, whisk together the melted butter, brown sugar, and cinnamon until smooth. Brush the mixture liberally over the tops and hollowed sections of each roll.
04 -
Using a hand mixer in a medium bowl, whip the cream cheese until creamy. Blend in the sugar and egg until it's well combined and silky.
05 -
Spoon the cream cheese filling into each roll opening. Be generous, making sure you get enough in each one.
06 -
Pop the baking dish into the preheated oven and bake for around 15 minutes. The rolls should be golden on the outside, and the filling should be set. Let them cool just a bit before biting in.